I kicked off my career as an Interaction Designer, diving into flowcharts and wireframes, but I quickly realized I wanted more color and creativity in my work. Eventually, I moved into design and art direction, but I always kept that UX mindset in my back pocket.

Fast forward twenty years, and I've been lucky enough to team up with some amazing brands to visually tell their stories. From building brand identities from scratch to creating beautiful digital products, I approach every project with an open mind, always searching for the solution that fits best. Success isn't just beautiful work for me; it's seeing clients grow and knowing my designs make a difference.

When I’m not working, you can catch me on the tennis court, jogging through the park, or checking out how AI is changing the game in creativity and design. And even though I love summer, nothing clears my head quite like shredding down a snowy mountain on my snowboard. 

Oh, and those photos trailing around up there? My mom cut my hair until I was old enough to protest, and trust me, living with that haircut for years explains a lot about why I ended up in aesthetics.